When it comes to making a good custom Custom CBD oil packaging design, you must know three of its fundamental aspects, that is, that it is attractive, functional and reusable. That said, let’s learn what are the characteristics and requirements that you must meet to be successful:
The shape of the custom CBD packaging is one of the first characteristics that our brain deciphers, which causes greater attention and cognition towards it. On the other hand, the packaging designs cause us, just by looking at them, a memory of past experiences that can be positive or negative when you remember the product. Naturally, if the experience was positive, it will motivate us to buy, however, if the experience was negative, it will generate the opposite effect on us.
As you can see, the design and shape of the packaging is more important than we think. And it is because of this, our brain has the ability to imagine what our subsequent experience will be like, even before consuming the Custom Magnetic Closure Boxes.
The Importance of Color
According to different studies, color is considered one of the first influencing factors when deciding on one product or another. However, a fairly common mistake when working with colors is using a large number of them.
Therefore, the best strategy is to use a predominant color that is offset by one or more neutral colors. If you use a very wide range of colors it could be confusing, since too many messages and feelings would be transmitted at the same time.
Obviously, all of this requires a thorough study of the impact of color on the product launch. The use of an inappropriate color in the packaging can create emotions and perceptions that are contrary to your brand or the nature of the Custom CBD packaging.
Simple and Direct Communication
The content, as well as the brand or the emotional aspect of the product, will be assimilated and recorded in the mind of the consumer as it is intended to be transmitted. Well, thanks to this type of communication, the clearer, simpler and more direct the information, the better and faster we will connect with the customer.
In general, the effect that the same packaging can cause from one group of people to another can be very different. Depending on a series of factors such as age or gender, it is natural for each person to react in one way or another to the packaging of the product. Therefore, the marketing strategy must be tailored to the consumer and not to the product.